ForefindJudge
Will Chinese consumers understand this selling point—and care about it?
Judgments and probabilities · Needs fit and message understandingForefind Decision-1
Understand the Chinese market and its consumers.
Surveys of real Chinese consumers, combined with a decision model trained on real consumer behavior data, can significantly improve survey quality and speed.
Forefind Survey Platform (Chinese)Turn assumptions into judgments you can compare.
Combine consumer background with the survey context to generate judgments, choice probabilities or ratings.
Choose
Which product, price or brand message is worth testing first?
Choice probabilities · Concept, price and option comparisonsRate
How appealing are your packaging descriptions and Chinese copy?
Ratings · Selling point and copy screeningOne global product.
Compare how to introduce it in China.
Imagine a global coffee brand preparing to enter China for the first time. Which selling point matters most to Chinese office commuters?
Fictional scenario and illustrative data. No live model was used.
Which selling point appeals most for a low-sugar, ready-to-drink coffee?
Audience: Chinese office commuters · Same product and price
Model output: choice probabilities for each selling point
In this example, “less sugar” has the highest choice probability and could be prioritized for validation.
These probabilities compare options. They are not purchase rates or sales forecasts.Narrow your options before committing.
Which audience first?
Compare how different audiences respond to the same offer and identify groups worth surveying further.
Which product first?
Compare product concepts and use cases to assess whether your existing strengths appeal in China.
How should you explain your brand?
Screen Chinese selling points, packaging descriptions and brand stories for differences in understanding and trust.
Which pricing options should you test?
Compare prices, pack sizes and bundles in the same context to prepare options for a small market test.
Compare first. Enter the market with clearer questions.
Bring your question and options
Define the decision still open before your first China entry.
Define the audience
Specify your target Chinese consumers and the use context.
Review differences and confidence
Compare choices alongside survey findings and confidence assessments.
Validate on a small scale
Check findings against pilot sales, content tests or real feedback.
Confidence assessments help you understand how certain the survey conclusions are. Model results guide pre-entry surveys; actual market performance still needs validation.
Bring a brand question. Or integrate the model.
Pre-entry surveys for brands
No custom technical workflow required. Bring your China entry question through Survey the Chinese Market. Forefind delivers consumer insights, confidence assessments and validation recommendations.
Survey the Chinese MarketModel integration
For brand teams, survey service providers and development teams with engineering capabilities. Integrate the model into your own SKILL workflows to compare China entry options repeatedly.
How do model outputs differ from a survey report?
The model produces judgments, choice probabilities and ratings. A survey report organizes these results around your brand question, explains differences and confidence in the conclusions, and recommends what to validate next.
Is this enough to commit to a full China launch?
Pre-entry surveys help screen products, audiences and messages, and identify assumptions worth testing. Your final entry decision also needs to account for channels, costs, compliance and actual market feedback.
Forefind it before you make it.