ForefindForefind it before you make it.
See how Chinese consumers will make sense of your brand — before you launch in China.
Test the product, price, story, and assumptions still on the table. Forefind turns fragmented Chinese consumer responses into a clear next decision: what to test, what to change, and what not to launch.
Bring the decision. See how consumers read it. Choose your next move.
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Before your first China entry
Fictional scenarios illustrate Forefind capabilities and applications. Brand logos and shopping scenes illustrate entry into the Chinese market and consumer environments; they do not imply a business relationship with, endorsement of, or sponsorship of Forefind.
What will Chinese consumers make of your brand?
Bring the options you are considering. See how consumers read them, where they hesitate, and which assumption deserves a real market test.
Design in English or Chinese
An AI assistant drafts with you, and stops where your judgment starts. Three question types: single choice, multi choice, 5-point scale. Each one waits for your yes.
Fielded in China, by us
We prepare your survey for Chinese participants. English questionnaires include a back-translation for you to review; Chinese questionnaires go straight to project review.
Progress you can follow
Track submitted, awaiting-review and valid responses against your target. The last verified update shows when the counts were captured.
A brief for your next decision
See what consumers value, what causes hesitation, and which option deserves a closer look. Share the English brief with your team and decide what to do next.
From your question to their answer.
Design in English or Chinese, follow the responses, and turn what you learn into your next decision.
Frame your decision
Tell the assistant what you want to learn. Shape the questions together, then confirm the survey when it reflects your decision.
Approve your project
Confirm your questions, audience and budget, then complete payment. English questionnaires also include translation review. After approval and payment, response collection starts automatically.
Follow the responses
See how many responses have arrived and how close your project is to completion, with updates in your workspace.
Choose your next move
Explore the results and your English brief. See which ideas resonate, what needs changing, and what deserves a real market test.
See your brand through consumers' eyes.
A product can mean something different in a new market. Forefind helps you understand the comparisons, expectations and hesitations that shape that meaning.
What do consumers see in your offer?
- Learn how people describe your product and the role it could play in their lives.
- See what your price, packaging and story communicate.
- Find the questions that matter before committing to a launch.
Which choice deserves a test?
- Compare the options still open to your team.
- Identify the attraction, hesitation and misunderstanding around each one.
- Use the findings to shape a focused market pilot.
Which use, benefit or difference do consumers notice first?
What builds trust, what gets lost, and what needs a different expression?
Which product, audience or message should you put into a real pilot?
What comes back: the Chinese Consumer Interpretation Brief.
A decision brief for the moment before launch, shaped around your questions. Add a 90-day pilot plan when you are ready to take the next step.
The result is not a generic China report. It is a working document for the decision in front of you.
One project, one price.
A free readiness checklist to orient yourself, a paid Sprint when a real decision is on the table. Design help, translation, fielding, and the report sit inside one quote. No subscriptions, no seat fees, and nothing added later that you did not agree to.
The Chinese Consumer Interpretation Sprint is that first project. Longer programs — more waves, more SKU and price questions — can reach a scale of US$100,000. Pricing depends on question count, target N, quota layers, and analysis depth. Nothing fields until you have read the written quote and agreed to it.
Short surveys cost less to translate and check.
200 is the usual start. Larger N takes more fielding time.
Age, gender, city tier come standard. Extra layers narrow the pool.
From a single readout to multi-wave comparisons.
How to read these results
Forefind pool respondents (non-probability opt-in).
Forefind surveys combine responses from real people and simulation AI agents built on real behavioral data. Results are delivered as one merged pool of valid responses, with AI-generated content labeled. Backtesting assesses method limits; it does not guarantee consumer behavior or sales outcomes.
Consumer personal-level data never leaves China.